We didn’t start Enchantra because the world needed another marketing agency. We started it because too many small and medium businesses were being ignored, overcharged, or misled by agencies chasing retainers instead of results.

At Enchantra, this is personal.

Want to attract more local customers searching for your products or services near them? Our Local SEO services are designed to put your business on the map—literally.

We help small and mid-sized businesses dominate local search results by optimizing your online presence, improving visibility in Google Maps, and driving foot traffic and calls.

What is Local SEO?

Local SEO (Search Engine Optimization) focuses on optimizing your online presence so your business appears in location-based searches like “plumber near me” or “best dentist in Scarborough.” Unlike general SEO, local SEO targets geographic keywords and leverages platforms like Google Business Profile (GBP) to reach nearby customers.

What’s Included in Our Local SEO Services:

  • Google Business Profile Optimization
  • Local Keyword Research & Content Creation
  • NAP (Name, Address, Phone Number) Consistency
  • Local Citations & Directory Listings
  • On-Page SEO for Local Relevance
  • Local Link Building
  • Review Strategy & Management
  • Google Maps Ranking Improvements

Who It’s For:

  • Local retailers, restaurants, and service businesses
  • Health clinics, dental offices, and medical practices
  • Trades (plumbers, electricians, HVAC)
  • Lawyers, consultants, and agencies targeting a specific city

Why Local SEO Matters

  • 78% of local mobile searches result in an offline purchase
  • 93% of consumers use online searches to find local businesses
  • Ranking in the top 3 local map pack can increase your leads by 300%+

Whether you’re a single-location business or a multi-location brand, we build a custom strategy to help you grow locally.

Top 10 Local SEO Ranking Factors in 2025

The local search algorithm continues to evolve—but these are the top 10 factors that determine how your business ranks on Google in 2025:

  1. Google Business Profile Optimization
  2. Proximity to the Searcher
  3. Local Keywords in Website Content
  4. Number and Quality of Reviews (and Responses)
  5. Citation Consistency
  6. High-Quality Local Backlinks
  7. Mobile Optimization
  8. Engagement Signals
  9. On-Page SEO
  10. Regular Posts and Updates on GBP

Local SEO vs Paid Ads: What Works Better for Small Businesses?

Both have merit—but here’s how they compare side-by-side:
Feature Local SEO Paid Ads
Cost Low ongoing cost (after setup) High ongoing cost (pay per click)
Longevity Long-term visibility Only visible when ads are running
Trust Factor Higher trust (organic placement) Often skipped as “ads”
Lead Quality High—people actively searching Varies depending on targeting
Control Less control over immediate ranking Full control over targeting and timing
Speed Takes time to build up Immediate traffic
ROI High over time Short-term gains, can get expensive
Best Strategy: For small businesses, combining both often works best: Use Paid Ads for immediate results and seasonal promotions, and invest in Local SEO for long-term organic leads that cost nothing per click.

Case Study: How We Helped a Local Business Rank #1 for 20+ Keywords in 90 Days

Client: HVAC Contractor in Mississauga
Challenge: Low visibility on Google Maps and organic search. Competitors dominated search results.

Our Approach:

  1. Google Business Profile Overhaul
  2. Hyperlocal Keyword Mapping
  3. On-Site SEO Revamp
  4. Review Generation Campaign
  5. Citation Cleanup and Expansion
  6. Local Backlink Outreach

The Result (in 3 months):

  • Ranked #1 for 20+ local keywords
  • 212% increase in direction requests from Google Maps
  • 68% increase in website traffic from local searches
  • 33% increase in form submissions
  • Monthly lead volume tripled without increasing ad spend

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