Landing Pages & Funnels
Landing Pages & Funnels That Convert Scrolls Into Sales
You want to tell your customer one thing — but your landing page is saying something entirely different.
It’s slow to load on mobile.
The CTA button is buried or inconsistent.
The form only appears at the bottom — if at all.
There’s too much text. Or too little.
And no one’s really sure what to do next.
Confused users don’t convert. They leave.
And what happens next? You’ve just paid for a click — whether through SEO, Google Ads, or Meta Ads — but your visitor bounces in seconds.
No lead. No sale. No ROI. Just another leak in your funnel.
Landing Page Optimization: The Most Overlooked Growth Lever
Most brands obsess over ads, content, or social media — and forget the most critical element in the entire conversion journey: the landing page experience.
Landing pages and funnel architecture — when done right — are not just “web pages.” They are digital salespeople.
They persuade, reassure, and convert.
At Enchantra, we don’t just design pages — we study user behavior.
We use Microsoft Clarity and Hotjar to track how users scroll, where they click, and exactly where they drop off.
Then we test relentlessly — A/B, split testing, multivariate — until your page performs like a well-trained conversion machine.
Funnels Built to Guide, Not Confuse
Our funnel designs don’t guess. They guide.
Whether your goal is lead generation, product sales, webinar signups, or course registrations — your funnel will:
- Align with user intent
- Deliver consistent messaging across steps
- Load fast across all devices
- Remove friction at each decision point
- And have persistent, visible, action-driven CTAs
We map your funnel stages from top to bottom, ensuring each page builds trust, reduces resistance, and leads to conversion — seamlessly.
What You Get With Our Landing Page & Funnel Design Services
High-Converting Landing Pages
We don’t just design landing pages. We craft conversion-focused experiences. Whether you’re running Facebook ads, Google ads, or email campaigns — your landing page becomes the most important part of your funnel. We make sure it’s fast, focused, persuasive, and built to convert.
Custom Funnels for Lead Generation & Sales
Our funnel designers map the entire customer journey — from first click to final checkout. Whether you need a lead capture funnel, webinar funnel, product launch funnel, or a service-based inquiry funnel, we tailor it for your business goals.
A/B Testing, CRO & Funnel Optimization
What gets measured gets improved. We continuously test copy, design, layouts, and CTAs to improve your conversion rates. This isn’t guesswork — it’s data-backed funnel growth.
Copy That Sells, Not Just Looks Good
Design catches the eye. Copy seals the deal. Our funnel copywriters are trained in writing persuasive, benefit-driven, and action-triggering content that guides your visitors toward the outcome you want.
Built For Speed & Mobile Responsiveness
Most of your traffic is mobile. Your funnel and landing pages need to load fast, look great, and work seamlessly on every device. That’s non-negotiable — and it’s what we deliver.
Who We Work Best With
- Ecommerce brands looking to increase ROAS through better product page funnels.
- Coaches, consultants, and course creators who want to automate leads and scale sales.
- Agencies & service providers who want clients to take immediate action.
- Startups needing pre-launch landing pages to capture interest and early signups.
- Established businesses who want to test new offers quickly without rebuilding the whole website.
Why Enchantra?
You’re not just hiring a designer — you’re partnering with a performance-focused funnel team.
We combine conversion strategy, persuasive copywriting, beautiful design, and real data to build you funnels that perform, not just pages that look good.
Let’s Make Your Website Work Harder
Don’t keep guessing why people drop off. Don’t keep running ads to broken funnels. Let’s fix the bottlenecks. Let’s launch high-performing pages.
Ready to increase your conversion rate, reduce ad spend wastage, and actually grow revenue?
Let’s build your next landing page or funnel.
FAQs — Landing Pages & Funnels
A website is where people browse. A landing page is where people take action. Landing pages are standalone, goal-specific pages built for conversions — like signing up, purchasing, or booking a call.
Yes. A funnel is a guided path that moves your audience from awareness to action. Websites are general — funnels are targeted. Funnels increase conversion rates significantly, especially when paired with paid traffic.
We build lead generation funnels, ecommerce sales funnels, webinar funnels, booking funnels, course sales funnels, and hybrid funnels based on your goals.
Timelines vary by complexity, but most landing pages are delivered in 7–14 days. Full funnel builds can take 2–4 weeks including strategy, design, copywriting, and integrations.
We work with platforms like ClickFunnels, Webflow, WordPress, Unbounce, Shopify, Kajabi, and custom-coded solutions, depending on your stack and goals.
Yes. Our team handles strategy, copywriting, design, testing, and launch. You don’t need to manage five vendors — we take care of it all.
Can a landing page be a homepage?
Yes, a homepage can act as a landing page — especially if your website is built around one product or one primary goal. However, traditional homepages are usually broad and cluttered with multiple CTAs. A high-converting landing page, on the other hand, is intentionally focused on a single goal — whether it’s lead generation, product sales, or email capture.
At Enchantra, we analyze visitor behavior on your homepage using tools like Microsoft Clarity and Hotjar. If your homepage is underperforming, we design a dedicated, optimized landing page that streamlines the user journey, eliminates distractions, and boosts your conversion rate.
Can Canva create landing pages?
Canva can help you design static mockups or prototypes of landing pages, but it is not built for live, high-performance landing page deployment. If you’re serious about conversions, you’ll need more than visuals — you’ll need CRO-optimized design, copywriting, user behavior tracking, and real-time A/B testing.
At Enchantra, we take Canva concepts (or create custom wireframes from scratch), then build and deploy them using platforms like Webflow, WordPress, or Unbounce — with full heatmap tracking and analytics to refine and improve them over time.
Can you create a landing page in Mailchimp?
Yes, Mailchimp offers a basic landing page builder suitable for simple lead gen or email list signups. But it lacks advanced CRO features such as split testing, heatmaps, funnel analysis, and user behavior insights.
If you’re running paid campaigns or want serious results, Enchantra builds powerful, mobile-first landing pages with full analytics integration (Google Analytics, Clarity, Hotjar) and rigorous A/B testing frameworks to maximize return on investment.
How do landing pages work?
Landing pages are standalone pages built with one focused goal — whether that’s capturing leads, selling a product, or promoting an offer. They remove distractions, hone in on a singular CTA, and are usually tied to a specific ad, email, or traffic source.
What makes a landing page work, however, is not just good design — it’s data-backed optimization. At Enchantra, we use user behavior analytics, scroll depth tracking, click maps, and session recordings via Hotjar and Microsoft Clarity to understand how users interact with your page. Then we continuously refine it through CRO best practices and multivariate testing.
How should a landing page look?
A high-converting landing page should be clean, fast-loading, mobile-responsive, and purpose-driven. It must have:
- A compelling headline
- A clear, benefit-led subheadline
- Social proof (reviews, logos, case studies)
- Trust triggers (guarantees, testimonials)
A focused CTA
But beyond design, the true power lies in testing. Using A/B testing tools and behavior heatmaps, we evaluate what’s actually working. Enchantra doesn’t rely on guesswork — we rely on performance data to build landing pages that convert.
How do I create a landing page?
Creating a landing page starts with understanding your target audience, value proposition, and goal. Then comes strategy, layout design, persuasive copywriting, and CRO-focused development.
You can use tools like WordPress (with Elementor), Webflow, or Unbounce — but to get measurable business results, you need much more:
- Split testing to compare versions
- Hotjar heatmaps to track user actions
- Microsoft Clarity recordings to view friction points Enchantra offers all of this — we design, launch, and iterate based on live analytics until your landing page performs at peak potential.
How do I make a landing page in WordPress?
To make a landing page in WordPress, use drag-and-drop builders like Elementor, SeedProd, or WPBakery. You can set the page as a standalone template, hide headers/footers, and insert a strong call-to-action.
However, a DIY approach may fall short on actual results. Enchantra takes it further by integrating Clarity and Hotjar for user behavior tracking, adding conversion-focused copy, and deploying real-time A/B testing to see which version drives more sales or leads.
What does “landing page” mean in marketing?
A landing page in digital marketing is a focused, standalone page built to convert visitors from ads, email campaigns, or social media. Unlike a homepage, it’s designed around a single message and action — optimized for speed and relevance.
The key isn’t just design — it’s how well it converts. That’s why we monitor heatmaps, track user scrolls and clicks, and perform CRO audits. Every landing page by Enchantra is tested, improved, and backed by behavioral analytics.
What is landing page design?
Landing page design is the process of building a visually compelling and strategically structured page that converts visitors into customers. It involves:
- Persuasive layout
- CTA optimization
- Minimal distractions
- Clear visual hierarchy
Enchantra combines UX design, user behavior analysis, and conversion testing to build pages that are not just pretty, but profitable.
What is landing page optimization?
Landing page optimization (LPO) is the science of improving your landing page’s conversion rate. This includes changing headlines, CTAs, images, layout, and messaging — and then testing those changes with A/B testing or multivariate testing.
We use heatmaps, scroll maps, click tracking, and session replays from tools like Hotjar and Microsoft Clarity to understand where users lose interest. Then, we run split tests to refine your funnel for maximum ROI. This ongoing process is a key part of our Conversion Rate Optimization (CRO) service.
What is a landing page in Facebook advertising?
In Facebook ads, a landing page is where users land after clicking your ad. This page should match the ad’s promise and focus on a single CTA, like a product purchase, webinar registration, or lead capture.
Generic websites or homepages kill conversion rates. Enchantra builds dedicated Facebook ad landing pages that are fast, relevant, mobile-optimized, and tested for performance — using Clarity, Hotjar, and split-testing data to continuously improve results.
When should I use a landing page?
You should use a landing page whenever you want to drive a specific action from your audience. This includes:
- Running paid ads (Google Ads, Facebook, Instagram)
- Launching new products
- Promoting limited-time offers
- Collecting email leads
We build funnel-specific landing pages tied to ad intent, and then analyze user behavior with analytics tools to enhance performance through A/B and CRO testing.
Where can I design a landing page?
You can design landing pages on platforms like Webflow, WordPress, Unbounce, Instapage, or ClickFunnels. But to achieve real results, you need design plus data — design plus strategy.
At Enchantra, we offer complete landing page solutions with CRO frameworks, behavior tracking (via Hotjar & Clarity), and ongoing testing. We don’t just build landing pages — we build conversion engines.
Where is the landing page in WordPress?
In WordPress, a landing page is simply a page you create with a builder like Elementor or SeedProd and mark as a standalone page. It’s not linked from your main navigation, so it serves as a direct entry point for campaigns.
Enchantra sets up your landing pages in WordPress with proper SEO tags, CRO principles, and full tracking integrations for Hotjar, Google Analytics, and Microsoft Clarity.
Which landing page is best for lead generation or sales?
The best landing page depends on your audience, offer, and traffic source. There’s no one-size-fits-all — which is why we build, test, and optimize multiple variants.
We use behavior analytics, heatmaps, split testing, and funnel analytics to determine which version converts better — and why. At Enchantra, our landing pages are never finished — they’re constantly evolving to deliver better ROI.
Why is a landing page important for conversions?
A landing page is critical because it isolates the user’s decision-making to one focused action. With no distractions, it boosts conversion rates significantly — especially when tied to ad campaigns.
We optimize every Enchantra landing page with:
- Heatmap analysis to eliminate friction
- Scroll-depth tracking to refine content hierarchy
- A/B testing to see what messaging performs best
Clarity & Hotjar to observe real user behavior This scientific, data-backed process is why our pages outperform generic web pages by up to 3x.
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