Why We Started
Times Have Changed. It’s Time to Think Beyond SEO.
The Truth Most Agencies Won’t Tell You
Most digital agencies talk about SEO like it’s the only thing that matters. But the game has changed.
Not long ago, about 70% of user journeys started online—and mostly through a Google Search. Today, that number has jumped to 91%, but how people search has exploded far beyond Google alone.
Social media platforms like Instagram, TikTok, and Facebook have become powerful search destinations. YouTube isn’t just for videos—it’s one of the top search engines for certain subjects. Google My Business drives local discovery like never before. Bing is growing steadily. And now, AI tools like ChatGPT, Bing Copilot, and Google’s AI Overviews are being used as “search engines” themselves.
What used to be SEO—Search Engine Optimization—now means optimizing for a whole ecosystem of platforms. Because your customers aren’t searching in just one place anymore.
Think of SEO now as Search Everywhere Optimization!
That’s why cookie-cutter strategies don’t just fail — they waste your time, your money, and your one shot at making a real impression.
Where Your Customers Search — And How We Win Them
Your customers are asking questions, watching videos, scrolling reels, and browsing maps. And each of these channels plays by different rules: different timelines, formats, and expectations — and wildly different outcomes.
A real strategy takes into account:
- Where do your customers actually search for you—and what kind of content converts there?
- How fast do you need traction? And how much can you realistically invest to get there?
And here’s the thing: answers to all of these questions come from data—not your gut. Not vibes.
For example:
- A local service provider absolutely needs to dominate Google My Business to capture nearby customers actively searching for their services.
- A B2B company often finds LinkedIn to be the most powerful platform to connect with decision-makers and generate leads.
- A visual brand like a salon or boutique thrives on Instagram and TikTok, where stunning images and videos build awareness and loyalty.
- And no matter what, your website remains the foundation—your home base, the place every channel ultimately drives traffic to.
Some businesses need leads immediately. That means smart, targeted ad spend to prime the pump. Others have steady referrals and can afford to invest in SEO, playing the long game to build sustained, organic growth. For some, going viral on social media is key to explosive growth. Others need to focus on niche platforms or local search dominance.
Most businesses don’t know where to begin—and that’s perfectly fine. That’s exactly why you have us.
The Enchantra Intent
At Enchantra, we’re not here to be just another digital vendor. We want to be the team you look back on five years from now, and smile fondly.
And if we talk to you and realize you’re expecting something we can’t deliver—or if we genuinely feel another partner would serve you better—we’ll tell you. No games. No guilt. We won’t take your money just to “try and see.” We’re not the cheapest solution out there, but the moment you speak with us, you’ll feel a quiet confidence that you’re finally in the right place.
If you’re looking for “10x growth hacks,” “secret funnels,” or some “proven blueprint used by 5,000 people to make millions overnight”—we’re not your people.
In fact, if we ever sound like a rented-Lambo sales guru, hang up the call. Seriously. We’ll thank you for it.
We’ll just do the real work—the kind you’ll look back on and be damn glad you trusted.
Industries We Serve
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